Senior Product Marketing Manager – Blockchain Innovations

We are seeking an experienced Senior Product Marketing Manager to lead the strategy and execution of product marketing initiatives for innovative blockchain-based products, including next-generation crypto solutions. This role focuses on defining success metrics, designing impactful campaigns, and creating customer-focused strategies to enhance product adoption and revenue growth.

You will collaborate with cross-functional teams, including product, marketing, and strategy, to ensure success. Strong strategic thinking, excellent communication, and familiarity with blockchain and crypto industries are essential.

Key Responsibilities

• Strategy: Deeply understand and help shape business strategy to align with key objectives.
• Product Positioning: Craft compelling, customer-centric product messaging to drive adoption.
• Go-to-Market: Lead go-to-market strategies to boost visibility and engagement.
• Market Research: Perform competitor analysis and gather customer insights to inform marketing.
• Content Creation: Collaborate on impactful marketing assets for diverse customer segments.
• Cross-Functional Collaboration: Coordinate with product, marketing, and sales teams to deliver cohesive campaigns and launches.
• Customer Engagement: Design initiatives to enhance customer education and usage.
• Metrics and Optimisation: Monitor performance and adapt strategies to achieve KPIs.

Qualifications

• 5+ years of experience in the crypto, fintech, or banking sectors, with demonstrated interest in blockchain technology.
• Proven expertise in marketing and product management with KPI ownership.
• Exceptional communication skills and the ability to simplify complex concepts.
• Strong business acumen and metrics-driven decision-making.
• Experience conducting user research and gathering customer insights.
• Fluent English (written and spoken).
• MBA preferred but not required.